Cordovilla

Guía de viaje

Spend any time driving around Spain and you're likely to encounter a bullboard.  These giant 46ft tall (14m) bulls have a lively history.  The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772).  At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them.  A decade later the regulations changed, forcing the signs further from freeway.  To compensate, Osborne doubled their height.

That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways.  The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs.  President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed.  

By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous.  Think of the bulls like the Golden Arches - there's just no need to say anything more. 

Some 90 or so bullboards still dot the Spanish landscape.  This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road.  For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Spend any time driving around Spain and you're likely to encounter a bullboard.  These giant 46ft tall (14m) bulls have a lively history.  The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772).  At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them.  A decade later the regulations changed, forcing the signs further from freeway.  To compensate, Osborne doubled their height.

That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways.  The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs.  President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed.  

By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous.  Think of the bulls like the Golden Arches - there's just no need to say anything more. 

Some 90 or so bullboards still dot the Spanish landscape.  This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road.  For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

5 out of 5
Arroyo de Santo Domingo, 3 Salamanca Salamanca
Totalmente reembolsable
Del 11 mar al 12 mar, el precio por noche es de AR$ 166.693
AR$ 166.693
AR$ 183.367 en total
11 mar. - 12 mar.
impuestos y cargos incluidos
Hospédate en este hotel de lujo en Salamanca. Aprovecha el acceso a wifi gratis, la piscina al aire libre y el desayuno. Nuestros huéspedes destacan la atención ...
9,4/10 Exceptional! (809 opiniones)
Perfecto, súper recomendado

Enviada el 2 mar. 2026

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels
Hotel Sercotel Las Torres Salamanca

Hotel Sercotel Las Torres Salamanca

3 out of 5
C/ Concejo Nº 4 Salamanca
Del 4 mar al 5 mar, el precio por noche es de AR$ 68.012
AR$ 68.012
AR$ 74.814 en total
4 mar. - 5 mar.
impuestos y cargos incluidos
Hospédate en este hotel de negocios en Salamanca. Aprovecha el acceso a wifi gratis, el desayuno y la recepción disponible las 24 horas. Nuestros huéspedes destacan ...
8,8/10 Excellent! (588 opiniones)
La ubicación del hotel

Enviada el 1 mar. 2026

Hotel Sercotel Las Torres Salamanca
NH Collection Salamanca Palacio de Castellanos

NH Collection Salamanca Palacio de Castellanos

4 out of 5
Calle San Pablo, 58 Salamanca Salamanca
Del 22 mar al 23 mar, el precio por noche es de AR$ 151.139
AR$ 151.139
AR$ 166.252 en total
22 mar. - 23 mar.
impuestos y cargos incluidos
Hospédate en este hotel de negocios en Salamanca. Aprovecha el acceso a wifi gratis, el desayuno y el servicio a la habitación. Nuestros huéspedes destacan la ...
NH Collection Salamanca Palacio de Castellanos
Precio por noche más bajo encontrado en las últimas 24 horas para una estadía de una noche para dos adultos. Los precios y la disponibilidad están sujetos a cambios. Es posible que se apliquen más términos.
Salamanca Suite Studios

Salamanca Suite Studios

3.5 out of 5
Plaza de la Libertad, 4 Salamanca Salamanca
Hospédate en este apart-hotel en Salamanca. Aprovecha el desayuno, el estacionamiento en las instalaciones y el servicio de limpieza diario. Nuestros huéspedes ...
9,8/10 Exceptional! (662 opiniones)
Habitación muy completa y cómoda

Enviada el 26 feb. 2026

Salamanca Suite Studios
Zenit Aparthotel Hall88

Zenit Aparthotel Hall88

4 out of 5
Calle Peña De Francia 48 Salamanca Salamanca
Hospédate en este apart-hotel de negocios en Salamanca. Aprovecha el acceso a wifi gratis, el desayuno y el servicio a la habitación. Estarás muy cerca de atracciones ...
8/10 Very Good! (328 opiniones)
Apartamento y servicio muy correctos. Pero nos colocaron una escuela en la planta que no nos dejo descansar

Enviada el 2 mar. 2026

Zenit Aparthotel Hall88
Hotel Helmántico

Hotel Helmántico

3 out of 5
Ctra. Salamanca - Zamora, Km.1 Villares de la Reina Salamanca
Hospédate en esta residencia de negocios en Villares de la Reina. Aprovecha el acceso a wifi gratis, el desayuno y la recepción disponible las 24 horas. Estarás ...
Hotel Helmántico
Precio por noche más bajo encontrado en las últimas 24 horas para una estadía de una noche para dos adultos. Los precios y la disponibilidad están sujetos a cambios. Es posible que se apliquen más términos.