We booked a stay for 4 days at the end of February for five of us.
Arrived in the evening and were met by the manager of the property - Ali. He was very helpful and advised us about all the essentials that we would need to know during our stay.
The apartment was a perfect size for us and reflected the description in HomeAway. It is based in the centre of Benidorm overlooking Levante beach, and the views and scenery from the balcony (located in living room) and from a couple of the bedrooms, were fabulous. The location of the apartment, on the 5th floor (there is a lift), also meant we were above or at the same height as the palm trees! The weather was lovely whilst we were there, although quite windy at times. It was also very quiet in the evenings - no noise from neighbouring apartments or from outside (can't say this would be the case in the height of the summer season though - but Feb to March, it was ideal). I guess we had the best of both worlds - peace and quiet and bars and clubs nearby.
Bus stops were a couple of hundred yards away on the main road and we were able to travel to the local market in Albir on one of the days, visit El Cisne and travel up into the mountains to Guadalest another day.
If there was any criticism of this apartment it would be to say that it was quite 'tired' looking - needed updating, new decor and furniture etc. However, it suited us as we were out and about a lot of the time. We knew we could contact Ali at any time if we needed to - he even printed out our return boarding passes, to save us the hassle!
We would stay here again as the location was excellent.